Using Quora for Your Blogs

For those of you not already getting daily emails from them, Quora is a question and answer website that started in 2009. It’s owned by Quora, Inc., which is based out of Mountain View, California. The company has between 200 and 300 employees and reported $20 million in revenue in 2018. Quora is not just for English-speaking audiences. In fact, Quora has 24 different languages, including English and Dutch, as well as Marathi and Tamil.

Quora has changed throughout its history, but its goal has remained the same. It wants to become the best answer database in the world. Unlike other question and answer websites, Quora seeks high-quality responses to questions requiring a factual answer as well as answers based off of opinions.

One only has to spend a little time on Quora to see how it compares with other question sites like Yahoo Answers. Most of the time, Quora’s responses are well written.

Four years into its history, Quora allowed the search stats to become public. This leads us to today’s topic: how to use Quora to find topics, headlines, or keywords for your blogs.

To utilize Quora for this purpose, you do not have to become an active user. But if you would like to increase your online recognition, this might be something that you would consider doing.

Sign up for Quora and create a profile. Add credentials to your profile to give your opinions and knowledge more validity. You can also add your education, job title, and location. Write your profile description so readers can learn a bit more about what makes you tick. Then, start answering questions about your favorite subject.

Ask questions as you familiarize yourself with the website. The more time you spend on the website, you will see how helpful it can be to gather data for your SEO projects.

For example, let’s say you have a website that reviews competitive swimwear and accessories. It’s an affiliate marketing website, and you are trying to write high-quality content that will draw people into your site.

You’ve written about googles and tech suits. You’ve compared Speedo suits versus those made by TYR. You’ve written about innovative practice techniques, and how to find a quality swim team in your local area.

Once you have followed competitive swimming on Quora, a wealth of topics is immediately at your disposal.

One Quora user asks if she should quit competitive swimming if it stresses her out a lot?

Another person asks what body styles are suited to specific swimming strokes.

Someone asks how to stay fit after quitting the swim team, and another asks if competitive swimming techniques have changed much in the past 20 years.

BOOM! You have dozens of new topics about your subject.

Besides having new topics, Quora will also help you figure out headlines and subheads to use for your blogs.

Of course, all of the headlines on Quora are formatted as questions. Perhaps this is one reason Quora has appeared at the top of your most recent searches. You and everyone you know are changing how you search the internet. More people are asking Siri questions with a voice search. Perhaps this means you, like Quora, should begin using questions in your headlines or subheads as well.

While you are at it, make sure your blog answers the question succinctly and clearly, and if you have a high organic ranking for your website, you may find yourself in Snippet territory.

Finally, Quora can also help you do basic keyword research, as well. When writing about competitive swimming, is it better to refer to the sport as “competitive swimming,” “competitive swim,” “USA swimming,” or “swim team?” Perhaps those who are just beginning their search about what it’s like to be on a swim team may use one form over another.

For some subjects, people from varying parts of the country may use different labels or names for the same item.

Of course, all of this advice is for a person who is an SEO amateur. Your topics, headlines, and keywords will come from observation rather than data or statistics.

For more detailed information, consider going through the process of opening a Quora ad account. Even if you decide not to advertise your website through Quora, as you go through the process, you can complete a test campaign for free. This will enable you to type in keywords to see whether “USA Swiming” or “competitive swimming” receives more traffic.

Whether you utilize Quora to increase your web presence, come up with topics, or help with your keyword search, understand that Quora is doing something right to bring in viewers. It is the 115th most visited website in the world.

This article was originally posted at Virtual Surge.