Modern SEO Practices To Promote Your Health Care Website
We know there is a lot to learn about healthcare SEO. In fact, the staff of Virtual Surge is continually learning, so they can stay current on modern SEO practices. Today, we would like to talk about one aspect of healthcare SEO strategies that we will use in making sure your patients can find your practice on the web. Let’s discuss title tags, meta descriptions, and headings.
Keywords
We have already discussed how essential keyword research is for your SEO strategy. Our staff at Virtual Surge are experts in evaluating what keywords and phrases you should use in your healthcare website. For example, we know how to measure the difference in traffic between “Washington DC SEO” with “SEO services in Washington D.C.” We can also tell you about related words or topics you may want to use on your website to drive traffic.
Once we have completed our keyword analysis for your practice or business, we will then use those keywords in strategic locations throughout your website.
Title Tags
One reason you should hire an SEO strategist for your healthcare business in the Baltimore area is that they are familiar with the inner workings of your website. For example, you may or may not be familiar with the concept of a title tag.
When a person completes a Google search to find a doctor in his local area, a list of websites will appear from the search. The website’s name that appears in blue is called the title tag.
When Virtual Surge creates your website, we will make sure your title tag is formatted correctly and includes the best keywords and phrases to win traffic to your business’ page. We know how many characters to include and how to phrase the keywords naturally.
Meta Description
Underneath the blue text, searchers will find a meta description. This text, of course, is fully customizable by the owner of the site, but Google reserves the right to change it and use content from the page if the original description is not deemed accurate.
You want to be in charge of your own meta description, and Virtual Surge will show you how to make this happen. We know how long the meta description should be and how to format it. We will also make sure that the keywords in the meta description are used within the text of your actual website — as title pages or headers.
Headers
Finally, Virtual Surge will use headers throughout your content to help Google and other search engines know what content is included on your website. These, h1, h2, h3, h4, h5, and h6 tags will enable search engines to scan the site to quickly determine what information will be helpful for the person searching for information.
Headings within your content will help your reader as well. Most online readers do not look at each word. Instead, they scan through the material, looking for the phrases that are most important to them at the moment. Using appropriate headers throughout the text will assist readers in finding the relevant information.
Let Virtual Surge Help
While this article was not meant to offer instructions on how to complete your own SEO for your healthcare website, it is intended to illustrate how complicated and essential the process is. You are the best doctor for your patients, and your nursing home is the best place for the aging members of the community. The people who need you won’t be able to find you if you ignore this part of your business operation. Let Virtual Surge assist you with your healthcare or nursing facility website.
Our staff is practiced in improving the Google rankings for our clients. We are experts in keyword research and website development. We can even provide professionally-written, original content to help improve your website’s rankings.
Even though we are based in the Washington DC area, our healthcare and nursing home clients are scattered throughout the country. We are happy to provide you with reviews from satisfied clients who have increased business as their Google rankings have improved.
We know that reputation management is one of the primary concerns for doctors and healthcare facilities. We understand that you work with people when they are in a highly emotive state. Sometimes patients and families look for someone to blame when their loved ones are ailing. Virtual Surge will monitor the review websites for positive and negative feedback, and we will assist you in how to respond to it.
Please fill out our contact page on our website, and our staff will get back to your ASAP. We want to help your patients and clients find you.