What Is Dynamic Content Optimization?

If your mama always said, “you get what you pay for,” then you will understand that sometimes it’s not a great idea to hire a low-cost Washington D.C. SEO service. While some companies that specialize in healthcare SEO may tell you that they understand the latest in digital marketing trends, ask how they plan to use dynamic content optimization, and see what they say.

Today, we would like to teach you about this all-important strategy. We will discuss the different types of Dynamic Content Optimization and tell you why it can help you increase traffic to your website.

What is Dynamic Content Optimization?

Dynamic content optimization is the ability to adjust part of an ad or content in response to the person viewing it. It’s every marketing person’s dream.

Types of Dynamic Content Optimization

There are several different ways this strategy can be utilized. Here are some examples.

Geography

If your company owns 25 nursing home facilities in Baltimore and throughout the northeast, you can have your company’s add change based on where the user is located. This enables a potential client to immediately see that there is a location nearby, instead of having to search through a website to see if there is a facility in their area.

Product Interest

Surely you have seen dynamic content optimization campaigns throughout your own experiences surfing the web. Perhaps you have researched the best fall monitors for your aging parent, and you suddenly see ads for related products appear in your searches.

Demographics

Do most of your clients or customers follow a specific profile? With the help of a marketing strategist, you should be able to create a dynamic content optimization campaign that puts your company’s ad in front of the eyes of the correct demographic.

If you are trying to target older adults in Baltimore who may need physical therapy, dynamic content optimization may help you with this.

How does dynamic content optimization improve sales?

One of the most significant ways that dynamic content optimization can improve sales is that it allows marketing professionals to obtain valuable data on each campaign. This strategy can help marketers understand what type of message appeals to each demographic. They can even test for specific colors or font styles.

Besides this type of testing, dynamic content optimization creates a personalized experience for the customer. A person who was recently searching for ways to reduce back pain may immediately be drawn to an ad for a chiropractor serving clients in their area.

What other strategies can draw potential clients and customers to my website?

Although dynamic content optimization may be one part of your online marketing strategy, it certainly is not the only one. Talk with a strategist to understand other methods that may improve your ranking. Here are some to consider.

Make sure your website runs smoothly.

People leave slow websites. They also quickly click away from poorly designed pages that have broken internal and external links. Before you consider more complicated strategies like dynamic content optimization, make sure your basics are covered.

Publish helpful content.

When was the last time you added content to your website? If you can’t remember the last time, you aren’t utilizing one of the most straightforward strategies for improving your ranking. Publish well-written, original content with helpful information regarding your industry. For example, if you are in charge of a Washington, D.C. optometrist’s website, consider helping your potential customer by adding articles about how to pick eyeglasses based on the shape of your face or how to tell you whether or not you need to switch your contact lens brand.

Optimize for local searches.

Is your company global, or do you serve people in a specific targeted area? If you work in a targeted area, make sure your website content reflects this. If you rely on foot traffic, make sure you claim and update your Google business listing.

Optimize for voice searches.

There are a growing number of people who use voice searches to navigate the web. Make sure your website is optimized for this by using natural-sounding phrases in your content.
How do you develop a web-based marketing strategy for your company?

You wouldn’t fill your own teeth or cut your own hair. You would hire experts in the industry for those important jobs, right? You also need to hire an expert SEO and online marketing strategist to assist you with your company’s online presence. It’s too important of a job to be left to amateurs.

The staff of Virtual Surge would love to discuss strategy with you. Even though we work in the Washington, D.C. area, we are happy to provide a free online consultation for companies located all over the U.S. and world.

This article was originally posted at Virtual Surge.