Podcasts and Videos For SEO Purposes

SEO optimization of articles and blogs is rather easy to do. Once you pick a topic, you just find a few keywords, slide them in where they make sense, and post to your website. For most businesses, this is where optimization stops, as their blog is their key marketing tool.

However, what if your business uses other marketing tools? You might have a Youtube channel because your product is more visual and can be explained better that way. Or you could host a podcast where you dive deeper into topics in a way that blogs just can’t cover. While both of these can be great marketing tools, they should also be SEO optimized to get the full effect.

But how do you optimize video and audio content? Google doesn’t scan what you’ve recorded to look for keywords, but there are still a few tricks you can use to bring your podcasts and videos to the top of the Google search bar. There are also some exclusive SEO tools just for video and audio too.

Don’t feel like you have to start a blog to receive all the SEO-focused marketing benefits. Your videos and audio can be marketing too, and they can drive people to your business just as well as a blog can, once you optimize them, of course!

Take Advantage Of Your Text

One of the things Google looks at pretty regularly whenever your video or audio is uploaded is the text around it. Every video has to have a title, description, and tags, and podcasts are the same way. This is where you can shine with keywords and SEO content.

If your video is about art and painting and is intended to promote your painting business, you can include keywords that are about the topic. Let’s say your video is about picking the best paintbrush. Some of your keywords could include:

• The best paintbrush to use on canvas
• The best brush
• Paintbrush reviews

Then, if someone searches, “What paintbrush should I use on canvas?” Your video is more likely to pop up in the results because Google has scanned it and seen that keyword.

Podcasts are the same way, and if you aren’t taking advantage of every character of text you are offered, then you are missing out on customers.

Have Timestamps With Podcasts

If your videos or podcasts are very long or cover multiple topics, then a timestamp can be a great way to break things up. Unless the person viewing your content is a die-hard listener or watcher of your stuff, they are coming to your content to find an answer and move on with their lives.

A timestamp can help get people to where they need to be quick. For example, let’s say your two-hour long podcast is about fishing. You cover how to fish, the best fishing rods, and the best time of day to fish.

If someone is checking out your podcast because Google pulled it up when they typed in ‘What time of day should I fish?” That person doesn’t want to click around your podcast or listen for two hours to get to the relevant part one hour into the podcast.

Timestamps in the show notes allow you to place anchors in your podcast whenever you change topics. Then someone who wants to get an answer can click on the timestamp and get directly to the part they need.

Timestamps are often pulled up in Google, so you’ll want to make sure to make each timestamp a keyword. If people find your timestamps, then they can find your podcast.

Stay On Topic In Your Podcasts

Finally, it can be easy to ramble on audio or video, get distracted by an anecdote, or stray off-topic. Not only can this hurt your SEO, but it can also hurt your reliability as a host or videomaker. So always make sure to stay on or close to your topic, and remember that straying too far down the rabbit hole can always be a topic for another episode.

Experiment With Podcasts

SEO for podcasts and videos still relies on keywords and clarity, but the way that those keywords are found is different. Take special care when writing and designing your podcasts and videos because it’s a prime opportunity to include keywords and make them as SEO-friendly as possible.

Not only is creating videos and podcasts fun but with a little extra work and some tweaking, you can make them extremely effective marketing tools to bring more people to your business.

This article was originally posted at Virtual Surge.