Effective Way in Building Successful Website for a Small Business

No matter what type of small business you run, it is essential to stay connected online in the modern world. Your customers could be one click away, but they will never find you if you are not online.

Small businesses need local exposure to be successful. One of the best ways to do this is to build your website. Whether you decide to run a dedicated social media account or a blog is up to you, but you will want to ensure your small brand is online.

Virtual Surge has plenty of experience in designing useful websites. We decided to help by sharing our knowledge. The following is everything a small business should do to build its company website.

Get Your Domain Name

You should always start the process by obtaining a solid domain name. Since this will be the address of your landing page, you will want to ensure that it leaves a good impression on your visitors.

When choosing your domain name, it is also essential that you consider SEO. We have some tips for you to build your website’s address.

Domain Name Tips

First of all, you will want to make a short, easy-to-remember name. That way, visitors to your site will be able to find it again with ease. That also means that you will want to avoid using too many numbers and symbols, as they are harder to remember.

Next, ensure that you are using the correct type of domain name extension. The best options are to use .com, .gov, .edu, or .org. If your small business is art or design related, .art would also be acceptable. 

People tend to trust these domain extensions over .co and .net, so you will want to use them if possible.

Finally, make sure that the domain name price is affordable for your business. Some already taken names are quite expensive and may not be worth buying if you can adjust the name slightly.

Purchase Reliable Website Hosting

Next, you will need to ensure that you are choosing a reliable website host. They need to offer all of the tools you need to build a reliable website. You will link your domain name with the provider, allowing visitors to browse your site.

As a small business, you will want to avoid shared servers. These are hosting plans that cost less but have you share resources with other websites- causing your own to run slowly. Additionally, you have more security since you do not have to worry about others getting hacked.

Finally, you will want to be sure the server is easy to work with. cPanel is an option for a control panel- it is an online GUI that allows simpler website management. You would use it to publish your website pages and more.

We also recommend that you read user reviews about the website host to get an idea of the customer service levels they provide. 

Build Your Image

The style and interface of your website are all going to come back to your brand’s image. As a small business, you will need to ensure that your voice, color themes, website layout, and content are all consistent.

That way, you are making yourself more recognizable to the audience you are trying to reach. When competing with big businesses, you need to stand apart and have a very defined image. Your homepage is going to be a considerable part of this.

Homepage and Landing Pages

You want to leave a positive impression on visitors to your website so that they will come back again. Any webpage that your audience sees first is going to become the “face of your business.”

You want to tell people who your brand is right away. You can do this with defined and consistent banners, headers, footers, and images. Telling your audience who you are and what you do at the top of your page is always a good idea. Plus, it helps to have your About Us section easy to find and full of detail on your mission.

As a small business, you will want to let your audience know who you are right away. Unlike with big corporations that have had ads running for years, visitors to your site may not be familiar with your brand yet.

Conclusion

While building a new website for a small business, you will want to create an easy-to-remember domain name using SEO. Additionally, spending time choosing a reliable web host is essential. You will also need to craft your brand’s unique voice and personality within your website.

If you are looking for more information on designing a successful website for your company, be sure to read more of our articles. We have a variety of essential information on the topic available. 

You can call Virtual Surge anytime at 443-840-8444.