The Influence Of Social Media in SEO
We live in a very connected world. Our home life and work-life are intertwined, social media pages can influence our companies, and those pesky tweets from so long ago seem to resurface when we least expect them to.
While there are so many ways that social media hurts our regular lives, there are some excellent benefits to using your social media to feed and improve your SEO. Search Engine Optimization or SEO can be improved simply by using and utilizing your social media. Don’t think you’ll make a throw-away post on Facebook just to get a few likes. Use that page to drive your content and make your users more aware!
Quality Vs. Quantity
It can be tempting to post every day on social media or even your company blog to drive audience members to your content. Hold off on posting every single day though and put up only the highest quality content you can. Research your material and make sure you’re only putting out the best information.
To put forth this quality content, you’ll need to understand who your audience are and what they’ll want to read, see, or watch. This market research will then drive your social media posts and overall site content. You can also go back through your blogs or posts and give them a boost by adding in the material that makes them a good candidate to be linked to other sites.
This quality content should also be linked to products on your website and continue to draw people in once they land on your page. Keep the website as your company’s face and be sure that it lives up to the hype.
Sharing is Caring
One of the biggest draws of social media is the way users can share information, posts, and memes across platforms and with their friends. To draw audience members to your page and make things super shareable, you’ll need to make sure it’s easy to disseminate your content through shares among friends and other audiences.
With plenty of options for sharing across platforms, your audience can take your content and share it out with their audiences. Posting on social media sites is also great for upgrading your SEO but be sure that you follow up any post with some type of call to action. This will in turn boost the sharing of your information out into the world.
Clickbait has several things going for it that make it so delightfully clickable. One of the best things you can do for your page is to create compelling headlines and captions with several visuals that catch people’s eyes. But a catchy headline doesn’t make the best content. Follow up this headline with great content that makes it impossible not to share with friends.
Social Media Profile Optimization
Before you start sharing content to your social media page and offering it up for others to share, you’ll want to be sure that your social media profiles are well optimized. This is the first thing many people see when they search for your company or companies that offer your service in their area.
Tighten up your profile to make sure it has the right ingredients that will keep your audience coming back for more. Keep your content coherent across each profile so people will see and hear the same message throughout each social media account.
Targeting and optimizing these social media profiles will help you generate more audience clicks and likes on your page thus driving up your SEO. When your audience can easily find you across lots of different platforms, the Google algorithm takes note and puts you closer to the top of the search results.
Visuals Count Too
Your visuals across your social media profiles as well as your website are going to increase your overall clicks and likes which drives you up the Google search charts. Visuals are one of the best ways to transmit information to your audience and build your brand.
Coherent visuals help develop your brand and give you more instant recognition. Try to vary up the content of your pictures and visuals but keep similar themes when you post things. Optimize your visuals by making sure they’re the right size so they load quickly for your audience and that they’re titled correctly for easy recognition by Google.
All of your content across platforms feeds into the SEO of your business. By building up your social media, you’ll benefit your business in big ways!
This article was originally posted at Virtual Surge.