The Truth About Social Media Marketing

You see it every day – log onto social media and businesses or entrepreneurs are utilizing the platform to market their brand. It’s one of the most brilliant marketing tools of a lifetime when done correctly. However, there are a few misconceptions about social media marketing and what it does for a brand.

1. Every Social Media Marketing Company is the Same

BIG MYTH! Social media marketing is not the new kid on the block, but many social media managers are very new to the industry. The digital marketing platform is global and consistently rotating with new strategies, new presentation methods and of course, new talent. The ability to market effectively on social media is not an across-the-board talent. There is a lot to be learned and understood. Only knowledgeable and experienced SM marketing companies are successful in the industry and always bring something different and promising to the brands they promote.

2. Social Media Marketing Firms Work Solely with Social Media

Many seasoned expert social media marketing firms are expanding their services to include inbound marketing. There is a significant need to show a positive ROI from the efforts put forth via social media. There must be continuous monitoring of traffic as it travels from the social platform to the website of the business. This is the best way to capitalize on conversions.

3. Social Media Marketing Firms Instantly Increase Traffic

There is a great deal of work to be done when marketing via social media. It is one thing to run an effective social media campaign but what happens once they visit the website. To begin, there must be a genuine presentation on social media that encourages the target audience to take action. There is no magic potion that persuades viewers to click the link that connects them to a site. Social media marketing must be genuine in their approach and offer information that is a true representation of the brand or product. Too many marketing campaigns fail to do this, and the result is bad word-of-mouth from potential long-term customers.

4. All Social Media Marketing Campaigns are Bogus

This is a misconception that has gained wings and taken flight in very little time. Social media is a global breeding ground for erroneous and forged brands. The number of these sites is increasing by the minute, which makes it more difficult for social media marketing firms to present themselves credible. Expert marketing managers will know the best strategies and techniques to apply to their campaigns. It is important to prove that brands and their promotions are credible in every sense of the word. While not all social media marketing campaigns are bogus, you may find some that are.

Social media platforms are global billboards that keep people connected to friends, family, and brands. It is the meeting place that promotes quality relationships of both a personal and business nature. When utilizing social media to promote your brand or business, acquire the expert knowledge of a skilled social media marketing firm or manager to experience genuine relationships with your target audience.

Originally posted on Virtual Surge 1/3/18
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