The Right Keywords for Your Business
It goes hand in hand with SEO marketing – Keywords. But for someone just starting out with SEO, a keyword can seem almost impossible to find, and when you do find them, they can often be unwieldy and stick out like a sore thumb.
However, when done right, they can be a massive boon to your business and can really help you connect with your audience and help them gain quicker and easier access to your website, webpages, and creative content.
Whether you are looking to optimize an existing business or create a new one from scratch, here’s all you need to know about keywords.
What is a keyword?
The name says it all really, a keyword is a keyword that you want your audience (and Google) to focus on whenever they are looking for you. Keywords can be topics, information, or a combination of words specific to your business.
There are millions upon millions of keywords in the world of the internet today, and no two businesses will have the same keywords. You are probably reading this article because you typed certain keywords, and Google brought you to this webpage.
Keywords are how people navigate the internet, almost like road signs that point in the direction of content. Now you need to learn how to have all signs point to your business.
An example of keyword use
Let’s say that you want to find an article about cats and how to care for them. While there’s a wonderful website called ‘Catlovers.com’ that will match your article hunting needs, you don’t know about it, and it doesn’t know about you. That’s where keywords come in.
When you go into google and type ‘cat articles’ into the search bar, you will be bombarded with millions of results. Blogs, articles, websites, advertisements, anything and everything having to do with cats on the web will be at your fingertips.
Next, you type in ‘Cats and how to care for them.” and Google searches again. Because you used the keywords ‘cats’ and ‘caring,’ Google has less content to sift through.
Now Catlovers.com uses the keywords like: “Cats, caring for cats, and how to care for your cat” quite often in their articles, so they pop up on Google first, and you click on the webpage.
Finding keywords for your business
In the above example, keywords helped to narrow down your search options. Google compares what you are searching for the content on the internet and matches keywords to your search criteria. The more keywords that match, the higher the content ranks.
For your business, you need to think like a customer and think about what they would be typing into their search bars. If you have a business about writing books, then certain things your customers would search could include:
- How do I write a book?
- What type of book should I write?
- How do I know if I am ready to write a book?
These types of questions should be anticipated by you. In your articles and content for your book writing business, you should try to answer these questions and provide value while also repeating them.
Going to websites
There are also several websites where you can type in topics for your business, and the site will give you several keywords to pick from that relate to that topic. Some sites give you frequency, popularity, and keyword density as well.
You don’t have to worry too much about this if you are just starting out, but once you get serious about keyword marketing, you’ll need to pay attention to these factors.
Don’t stuff your articles
With keywords, less is more, and what a lot of beginners do is overly stuff their articles with keywords. Google often rewards strategically placed keywords rather than articles that have a sheer quantity of them, so using your keyword about once every 500 words are good for your business.
Just make sure the keyword has a few sentences around it that make sense for the context. So if your keyword is ‘bakery’ don’t include it in a paragraph about how you clean your baking ovens. Instead, include it when you talk about all your baked goods.
Mastering keywords
Don’t be afraid to experiment with keywords. They are certainly easy to learn and understand, but also very hard to master. Still, even a basic knowledge of keywords can get you up in Google and help improve your business.
This article was originally posted at Virtual Surge.