How Hiring an SEO Expert Helped You
Are you a business owner who is struggling to bring in customers to your website? This article is for you!
Are you an SEO expert who needs help with explaining to your customers why they should hire you to increase sales? This article is for you, too.
Here are five reasons that most businesses need an SEO expert and why this industry is here to stay.
1. SEO Experts make your business easier to find online.
Search engine optimization experts bring people to your website. Why is this a big deal?
Let’s say you bake pies. You run a small shop that is tucked away in a quiet part of town. There’s not a lot of foot traffic that goes by your bakery, so you struggle letting people know you even exist.
An SEO expert will help your local customers find you by improving your online presence. SEO experts know how to use social media, blogs, review websites, and local influencers to increase the foot traffic into your shop.
Maybe you specialize in making jewelry from the cremated remains of a person or pet. (Yes, there is an entire industry based around making jewelry and ornaments from cremains.) Of course, your business is a niche industry, and you need to reach out to people all over the country to find enough customers to keep you in operation.
An SEO expert will figure out what your potential customers would type into a search engine that will lead them to your website. They would then work on adding content to your website that is valuable enough that others will want to link to from their own websites.
As you can see, an SEO expert can assist any sort of business — either local or national.
2. SEO Experts will help you build links to your website.
There’s a lot of junk on the internet. A link is one way that Google learns that your website is not full of garbage. If someone links your website to his or her page, this tells Google that your website is valuable and a good source of information.
It is important to understand that more links aren’t always better. Don’t let your brother-in-law go crazy with your website and spam a bunch of discussion boards with links. Doing so will tell Google that your website is junk. Instead of getting more people to visit your website, Google will bury your page in the basement of the internet.
3. SEO Experts are experts in determining keywords and phrases that you should use on your website.
SEO experts are knowledgable on how to use specialized tools to determine which keywords and phrases real-life customers are using to try to find your website.
Sometimes business owners are too familiar with their own industry that they don’t understand what phrases a layperson may search for online. Sometimes specific keywords are incredibly competitive, and targeting less-popular keywords is a strategy that a business owner may consider. Sometimes the keywords must include the business location if you want to drive foot traffic into your brick and mortar business. Perhaps adding a descriptor to the keyword may take your website into a different (but helpful) direction.
4. SEO Experts stay current with industry trends.
Life would be easy for SEO experts if Google didn’t change their rules. But Google tracks how people do online searches, and they change the rules periodically on what makes a website obtain the top rank.
For example, SEO experts know essential it is that your website is optimized for mobile searches. They also know how to bring users to your site who use voice commands to find content. Down the pike, Google knows that more people will use visual searches to find products online. SEO experts will help you prepare for that shift.
As a business owner, you are too busy managing your team, developing relationships with customers, and providing quality goods and services. You don’t have time to keep up with these latest SEO trends — especially since many of the changes come without warning.
5. SEO experts know how to balance strategies.
Unlike the enthusiastic brother-in-law who wants to link your website on the comment sections of popular YouTube videos, an SEO strategist understands the importance of balance. SEO strategists know how many links you should use in your content without making it seem spammy. They know how many times (and where) you should use keywords in your blogs to drive traffic to your website. They know how to write compelling Meta descriptions to get users to click through on your content.
These strategies must be carefully choreographed, or else Google will penalize the website.
Hiring an SEO expert makes as much sense as hiring a tax expert for your business. Not every website strategist is equal. Make sure you do your research before entrusting someone with your website. They can do more harm than good.
This article was originally posted at Virtual Surge.