by admin | Aug 11, 2015 | Reputation Management, Uncategorized
Virtual Surge – Your Top Reputation Managers – The Importance of Reputation Management
Reputation management is the process of identifying what individual customers are feeling or saying about businesses and taking the right steps to ensure that this status is monitored on regular basis. Online reputation is one of the greatest tools that are being used by many businesses to create a good first impression to potential customers. Having a positive online reputation is the key to increased sales, increased brand awareness, good press and more business customers or clients.
At Virtual Surge, Baltimore SEO, we recognize that companies and businesses need a well managed online reputation to be able to meet their blueprint goals and objectives. We have accrued necessary experience in reputation management and through our proactive strategies; we aid businesses to build strong online assets as well as suppressing negative hearsay and relegate detrimental results to invisible levels.
How do we achieve this?
We use coordinated programs to devise techniques and strategies that track any mention of your name, brand or business and respond to the results, by promoting you brand, name or business by use of positive content. This in turn suppresses any negative contented propagated in the online platforms about your enterprise.
Excellent reputation aids in maintaining good customer relations. Through our latest business reputation management tools, we assist your enterprises to create good customer relations by enabling you to receive alerts when a comment is made about your business. We provide a step by step guideline on how to handle the negative feedback on your company so as to maintain that healthy relationship with prospective clients and also real customers.
Virtual Surge also works closely with you in efforts to manage your social media presence. We build vital insights that improve your brand image and keep you relevant.
Is Search engine optimization necessary in reputation management?
Virtual surge understands that reputation management and SEO are inseparable. Being a provider of both, we understand that even if you create a good reputation, without an audience it’s futile. Optimizing you business site content so that It is highly ranked will enable more audience recognition and applause your highly reputable company or brand.
Strategies employed by Virtual Surge to elevate online reputation
· Existing content promotion
· Social profile building
· Online personal relation activities and
· Involvement in online blogs.
If you have a dire need to suppress the prevalent negative feedback and steadily improve your brand name, trust in Virtual Surge to manage your reputation management. By use of our tested and proven strategies, we will create an excellent reputation for your business that will foster increased growth. You can argue that you have a good reputation, but to manage this reputation calls for professionals such as Virtual Surge, your Baltimore SEO agency.
by admin | Jul 29, 2015 | Social Media, Uncategorized
Why Social Media is So Important to Your Business
Social media marketing via company websites and social media sites such as Facebook, Twitter and the like has quickly become a very useful marketing tool and a necessary means by which to keep businesses on the cutting edge of their marketing efforts. There are very few businesses that do not have their own company websites and Facebook and Twitter sites which allows them to reach out to customers and their respective client bases. If your business does not have a company page on social media sites, you may want to hire a Social Media Marketing Manager as he/she can help you get your business on the cyber map.
Everyone has heard of Facebook and Twitter as well as the many other lesser known social media sites, but what exactly is Social Media Marketing? Social media marketing is considered to be a form of marketing done on the Internet which implements social media networks in achieving goals set forth in a company’s marketing, branding, and communication efforts. Social media marketing consists primarily of the activities which involve the social sharing of written content, images, and videos for marketing purposes. Generally Social media marketing and the managers within the industry analyze business trends within different types of businesses competing within the market that they are working in. For instance a flower shop would use their Social Media sites to reach out to their customers via posts and interesting articles that would be useful to the needs and concerns of their client base and the target market they share with their business competition. Social media managers would post either articles or blogs that they themselves have written online or that have turned up on the internet among the client base. Another function of social media marketing and managers is the company posts on Facebook and Twitter, which would be a monitoring of the trends taking place in the industry and any customer inquiries of the customers and potential customers who visit their company sites with engaging content that attracts the attention of prospective clients. A Social media marketing manager would carefully monitor the company social media pages to analyze what customers want and need and how the business can serve them better while also providing ways of drawing web hits.
Currently Twitter and Facebook are the big two Social Media sites while Pinterest has slowly begun to emerge as the new kid on the block. Sites such as YouTube, Yelp and Foursquare are also quite popular in the social media world as is Reddit, LinkedIn, and Google +. If you have a business and are not yet communicating with your customers via the various Social Media sites, you may be losing out on potential clients and business, thus consider learning more and hiring Virtual Surge, a Baltimore SEO, expert to help make your business thrive. Virtual Surge is based in Baltimore but provides services nationwide.
by admin | Jul 22, 2015 | Reputation Management, Uncategorized
The Importance of Online Brand Reputation
Managing your online brand image is one of the most overlooked and most necessary parts of any business. What does managing your online brand reputation consist of? It’s gauging the public’s currently existing perception of your company, your product, your organization, and its purposefully directing mass perception of your brand via demographic analysis, a strong brand voice, and a clearly formulated mission statement. This isn’t something that comes naturally to most people. It takes the cumulative years of numerous individuals who have spent their lives in service to the public in order to competently gather and correctly analyze the sheer volume of data that will eventually yield the information that you’re looking for to better market your brand to the waiting public. What are a few things to look for in a company that’s offering to manage your online brand image?
Be sure they understand your vision.
Make certain that the company you choose to contract with fully understands the clear and concise vision that you have for your brand. Before you reach out to any marketing company, be sure that you’ve spent some time clarifying the online brand reputation that you’re striving for yourself.
They need to know your audience.
Obviously, demographics have been a factor in successful marketing for as long as advertising has existed. But with the advent of the Internet, niche marketing has taken on a new level of importance. Due to the data gathering tools available to marketing professionals, a competent company can isolate particular characteristics about your target demographic and zero in on a very specific – and sometimes untouched – corner of the marketplace that you can successfully exploit.
They should speak with your voice.
This goes hand in hand with understanding your brand vision. The company with which you finally contract should be able to successfully represent you to your potential clientele by speaking with your own voice. After copious demographic analyses, that voice can be crafted to meet the needs and the desires of your target consumer audience. Again, before a company can accurately manifest your brand vision, you need to spend some time deciding what exactly that constitutes. Is your brand voice hip and indifferent? Is it fun and carefree? Is it enthusiastic and warm? These are all things to consider prior to reaching out to any marketing company. The stronger your personal vision is for your particular brand, the more successfully a marketing company will be able to present it to the public.
by admin | Jul 15, 2015 | Baltimore SEO, Uncategorized
The benefits of Effective SEO by Virtual Surge, a Baltimore SEO Company.
Simply put, SEO stands for Search Engine Optimization. In layman’s terms, it is a marketing technique that uses keywords to achieve high rankings on search engines such as Google, Yahoo, Dogpile, etc. These search engines use what are called web crawlers (also called web spiders) to create an index of information on websites throughout the World Wide Web. There are two main types of SEO, each with its own advantages and drawbacks. There’s Organic SEO, which concentrates on web based operations, and what’s called Local SEO, which has more to do with a physical location, and there are also two subtypes of SEO – White Hat SEO and Black Hat SEO.
White Hat SEO – The “Good” SEO
White hat SEO is good SEO – you are using “white hat” tactics (in case you’re not familiar with my terminology, “white hat tactics” refers to using ethical practices to market your website, keeping your website free of hidden links and spyware, etc. All of these are tactics upon which Google will look favorably.) An example of White Hat SEO would be a company using a safe and secure website to market their services.
Black Hat SEO – The “Bad” SEO
Black hat SEO is bad SEO. Black hat SEO uses very questionable marketing tactics, such as overloading websites with keywords (this is referred to as keyword stuffing), creating false backlinks, and may even involve using spyware or malware to steal the personal information of those who visit the website, usually for the purpose of sending spam Emails, or for storing personal information. Google has been cracking down hard on websites that use Black Hat SEO tactics, ranging from taking their website off their search engine to going as far as blacklisting, and even imposing strong penalties upon the website in extreme circumstances.
Organic SEO – Mostly for Websites and Web-Based Businesses
Organic SEO uses generic keywords to locate websites on the Internet, and as such, it isn’t really effective for physical businesses unless they also have a web presence. Also, organic SEO doesn’t include customer reviews or maps telling you where the business can be found.
What this means for your website is that if these web crawlers find a nice variety of keywords having to do with the type of website you own, Google will index that information, and use that information to rank your website. For example, you could use the keywords “tropical fish tank”, “tropical fish”, and “tropical fish food” to gain visibility for a tropical fish store, just to give you a few ideas. However, as I mentioned before in the Black Hat SEO section of this article, you should NEVER over stuff your website with keywords, otherwise you may be flagged by Google for spam. Just limit yourself to a few keywords in the title, and sprinkle a few keywords, spaced widely apart, throughout your content. The idea of a good Organic SEO campaign is to rank on the first page of Google’s search results when you type in your keywords on their search engine. Websites that rank on the first page on Google tend to get a great deal of traffic, and the more traffic you get, the more potential customers your business will have.
It’s also important to note that although Organic SEO does have elements that are influenced by location, the information returned will not be tied to a physical location.
Local SEO – Good for Physical Businesses
Recently, Google has introduced new algorithms that can index locale-based keywords. For example, if you were to type something like “Auto Mechanics Detroit, MI”, you might get a listing of available auto mechanics in the Detroit area, along with a list of customer reviews and even a map showing the location of the business. This is one of the primary differences between Local SEO and Organic SEO. Instead of just crawling websites, Google’s new Venice algorithm will also scan a business’s Google Plus profile, public image sharing sites, and even online forums and social media sites where your business has been mentioned on the Internet! (In the marketing field, these are called web citations.) From this data, Google compiles information on not only your website, but data on your physical location and how customers view your business as well.
SEO has come a long way since Google first became a popular search engine. Not only can an effective SEO campaign done by an amazing Baltimore SEO company, make your business explode in popularity if used correctly and ethically, it can also create some rather decent PR for your business.
Reference Links
What is the difference between local SEO and traditional SEO?
http://searchsoa.techtarget.com/definition/crawler
http://www.brafton.com/news/google-closing-black-hat-seo-practices
by admin | Jul 13, 2015 | Uncategorized
A reputable SEO company will not only help your website rank in the first page of Google, but will also supply you with a periodic report on the performance of your website. As such, it is advisable to partner with the best professional SEO firm out there. Outlined in this article are some of the reasons why you should enlist the services Virtual Surge, a reputable Baltimore SEO Company.
- Expertise
You should understand that search engines are quite complex and secretive, especially when it comes to ranking websites. For that reason, generating good results on search engines requires expertise. As such, you should consider partnering with a professional SEO agency who really knows what they are doing. Make sure you thoroughly interrogate your prospect SEO Company before making that vital decision of hiring.
- You Will Save Time
It is true that the SEO Company you hire will take the full responsibility of managing your website. Since you hired a professional, you will be sure that everything is under control. Actually, you will have more time to undertake other tasks pertaining to your business. But if you hire an amateur, you will not have peace of mind since they are not knowledgeable in the field. So, always go for gurus in SEO.
- Up-to-date Website
What you should know is that search engines love websites with unique and fresh content. As such, the SEO Company you hire must ensure that your site has fresh content all the time. This is the only way to keep it up-to-date. Experts in SEO understand the importance of content in SEO, and therefore they ensure unique content is created by professional writers.
- High Traffic
If your website is well updated, it will most likely rank in the first page of Google. Then, obviously it is going to receive high traffic. Keep in mind that people spend longer time in websites that have new and interesting content. Also, visitors go to sites that are easy to navigate. So, your SEO agency must ensure that everything with your site is okay. That way, you will receive high traffic and most of the visitors will be converted into real customers, hence super-normal profits. Conclusion If you are hunting for a reputable Baltimore SEO Company, consider doing all of your research. Do not settle on the first company you come across during your search. Instead, you should dig deeper to find one that clearly outlines their strategies to help you achieve the best SEO results.
