by shannon | Oct 5, 2020 | Healthcare SEO
Successful Tips For Healthcare SEO
On its own, SEO has a lot to do with your skill, as well as factors such as the content you write, the CMS on which the site is built, and more.
That being said, by far the most important dependency is the industry you are in. In the healthcare niche, SEO is remarkably difficult, as well as a highly important task.
Anyone can make a website and you simply cannot afford to be outranked in authority by websites pushing pseudo-science and untrustworthy treatments.
At Vital Surge, our experience has taught us that your SEO strategy is driven by your audience. Imagine a woman in labor, or a person experiencing appendicitis pain. It’s in this moment of crucial need that they turn towards the healthcare professional, or institution they trust.
As a healthcare provider in the digital age, this is the sole reason it is so important for you to have a fool-proof SEO strategy.
These expert-recommended tips will help you perform better than ever before!
Optimize for Mobile
If you’re like most of the healthcare sector clients at Vital Surge, we can tell you that more than 60% of your web traffic comes through mobile phones. To put it simply, every 6 out of 10 patients visiting your website are doing so with their mobile phone.
This is why it is so important for you to make sure your site is optimized for use on mobile phones.
Despite what most ‘experts’ would have you believe, optimizing for mobile means more than just ensuring the site loads quickly on smartphones. It means making the process as seamless and enjoyable as it is on a computer.
Not only does this involve making sure everything fits on the tiny (or huge) phone screen, but also that everything important, such as all menus, action buttons, CTAs, and the search bar are right on top. As a healthcare provider it’s important you make the mobile experience as easy as possible.
Keep it Multilingual
It doesn’t matter what nationality or region your patients belong to – everyone needs medical attention some time or the other. This is why it’s important to make as much of your site available in different languages, as possible.
This serves an important dual function. First and foremost, your traffic gets the answers they need in their language. After all, they’re there because they have a worrying health-related question, such as what to do if you step on a nail, or your blood pressure drops.
Secondly, this helps bring in traffic who might not be searching in English. Not only does this help rank your site, but makes it one of the few that are available in different languages, making you available to a much larger audience. Not to forget, this also establishes your authority as a trusted site.
To find out which languages you should optimize for, use your site analytics. Observe the demographics of your audience and decide on the top 3 (at least) languages you need on site.
Optimize for Local
Google is by far the most popular search engine used by people to look up the nearest hospital or clinic. In fact, most people search for their closest hospital right after looking up their symptoms online.
As a healthcare provider, it is your moral obligation to be there when patients need you. In the virtual world, it means showing up when they search ‘hospital near me’.
The best SEO trick for this is to update and optimize your Google My Business, and no, we don’t mean just updating your visiting hours.
It includes providing all sorts of information about you, such as the services you offer, the facilities you have available, and what kind of patients you can cater to.
Additionally, you can Google Posts to let users know about anything special happening at the clinic or health notices such as seasonal flu warnings or the importance of wearing face masks and good hand hygiene.
Remember to ensure that all the content you put out there is useful, valuable, and easy to understand language. Not only will this help future patients and the community take better care, but it will also improve your rankings and authority.
At the end of the day, just remember your values and keep true to them in all your online activities. It’s just another way of speaking to your patients after all.
Too busy saving lives improving your SEO? We have your back!
At Virtual Surge, we are the experts in healthcare SEO, Analytics, and Paid Search, and are always happy to help out. Reach out today!
by shannon | Sep 21, 2020 | Baltimore SEO, Local SEO
Providing Reliable Local SEO Services
Do you own a local online business? Does your primary target audience include the local population? If yes, are you aware of the various ways that you can use to approach this audience? In case you don’t, one of these ways is using local SEO services.
If you are not familiar with this concept and want to know more, you’ve come to the right place. I am an SEO expert who will tell you everything that you need to know about local SEO.
What does Local SEO mean?
If you own an online business, you are probably already aware of your search engine ranking’s importance. The higher the ranking, the more chances you have of appearing on the top of the list when someone searches for relevant services. Applying local SEO techniques to your online platform or content ensures a higher ranking for the local audience.
It means that if your food business is in Baltimore, by using the right local SEO services, you’ll be the top recommendation by the search engine when a user searches for local food businesses in your area.
What are the components of Local SEO, and why is it important?
As discussed above, using local SEO services can help you get better visibility on the search engine results. But what is the magic ingredient that does all that?
Local Search engine optimization involves the usage of appropriate keywords and phrases. These keywords are specific to every business, content, and location, and their usage allows the browser to determine how suitable you are to show to the local community. For example, the more appropriately you use “Baltimore SEO” in your content, the more Google will realize you’re the best fit for Baltimore’s population.
The importance of using local SEO services depends on how much your business relies on the local audience. If you are a Baltimore business that supplies its products worldwide, you probably don’t need to optimize your content geographically and make it specific to a particular area. However, if your business solely depends on people that are about 300 meters from you, you must target them, or they won’t know you exist.
How does Local SEO benefit you?
When you travel to a new place, what’s the first thing you do? You look up local attractions to visit. You start searching for the best local businesses for food, entertainment, shopping, etc. When you do this, the chances are that you click on the top recommendations first and probably end up choosing one of those options.
Now, think of this scenario as a business person. The top recommendations you saw had applied the right local SEO techniques to make it to the top. You found them first, spent more time considering them, and ended up purchasing from them as well. The final result was a successful sale for the business. That’s how Local SEO benefits your business.
It attracts more local audience and brings traffic to the website. The right amount of traffic on your site can help you grow online and increase your rank in the search results.
The Problem
As a business owner, you probably have all the necessary and essential information about running your company. However, technical skills such as local Search engine optimization is not something they teach in business schools. It is an entirely different field and profession, which is why you need a Local SEO service provider to do the job for you in a professional way.
The Solution
Being an SEO expert myself, I have helped several different popular brands, growing companies, and small businesses with local SEO. I use my expertise, experience, and knowledge to understand what you need, where you lack, and how you and I can fix the problems together. After asking for your preferences and needs, I propose possible practical and effective solutions. Then, you can leave the local SEO to me and give your complete attention to your business.
Conclusion
Local SEO is an essential aspect of growing your business, and all business owners should be aware of this concept. However, being aware of a technique is not the same as knowing how to do it. Certain technicalities are involved, and not everyone can understand them, especially if they don’t get the time from managing their business. So, let me help you. Together, we can develop the best ways to target your particular audience and increase your online traffic and sales rate.
This article was originally posted at Virtual Surge.
Baltimore SEO
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by shannon | Sep 15, 2020 | Baltimore SEO
What is an SEO Analysis
If you own a business online and have never heard of SEO analysis, then you are missing a lot of SEO opportunities! SEO analysis is an essential undertaking to monitor and identify your website’s potential growth and improvement areas. Naturally, it is one of the most important aspects of reaching your SEO goals and a sure way for your website to rank higher on search engine results.
As someone who has been in the SEO industry for a long time, I’ve seen considerable evidence, in my clients and various case studies, how it helped uncover strategies that increase a site’s ranking and expand its reach and acquire more traffic.
If you wish to educate yourself about this concept, its importance, and where you can get this service, keep on reading!
What is SEO Analysis?
SEO analysis is an in-depth review of a website’s structure, code, off-site authority, and content. It is a tool that allows business owners to determine how they can improve their website’s ranking on a search engine’s results.
Through this in-depth analysis, you can discover the faulty parts and aspects of your SEO strategy. You can also see obstacles and problems that are stopping you from reaching your SEO goals. This analysis is utilized by an SEO expert to figure out solutions to combat these problems. By pinpointing the issues and resolving them individually, a website’s rank will improve faster.
What does SEO Analysis involve?
Basically, during an analysis, an SEO expert like me will go through your website’s insights. These insights will include your SEO strategy, website audience, interactions, engagement, conversion rates, and other detailed information about your site.
After reviewing the information from the analysis thoroughly, the SEO expert will sit down with you and appropriately talk about the kind of audience you are attracting, what their behaviors are while on your site, and what factors are hindering your site from ranking well. Then, he or she will make suggestions and recommendations to remedy the problems.
For example, let’s say that you own a food blog. You used keywords with high monthly search volumes, produced high-quality content, had an SEO-optimized domain name, and had a secure mobile-friendly website. But despite these, you are not getting enough quality traffic.
To diagnose the problem, the SEO expert will do SEO analysis. Let’s assume that the low traffic problem is due to the wrong choice of keywords. Now that the problem was identified, the SEO expert will implement a new keyword strategy, which may involve writing more content relevant to the new keywords.
Why is an SEO Analysis necessary for a business?
When a website’s traffic hits a plateau or starts to decline, it is best to look deeper into the issue to identify the problems. An SEO analysis will do just that. This in-depth review will help you diagnose the problem and take the appropriate measures to fix it. Once you do this, your ranking on the search engine results will significantly improve.
For a small business website, an SEO analysis can be done every six months. If a website adds a lot of content every month, it is wise to do SEO analysis every quarter. Updating your SEO strategy ensures that you are solving existing technical, on-page, or off-site problems.
Why businesses forego SEO Analysis
Despite the many SEO analysis tools available on the internet, it usually takes the backseat in a business owner’s priorities. The reason? Reviewing a mound of site data is overwhelming for a business owner already inundated with urgent tasks. Without the time and proper training, the business owner usually saves the data in a folder that will never see the day’s light.
The only time he or she remembers to retrieve the data again is when his or her website is not giving enough leads and sales are going down.
If your business is essential to you, do not wait for this scenario to happen. Schedule and follow-through with the analysis to make sure you will continue to reap the benefits of a well-optimized website.
The Solution
If you need someone to do SEO analysis for your website, I am here to help you. With my years of experience, I can review your website’s performance to pinpoint issues to improve your ranking and outperform your competitors. I will help you upgrade and fix your SEO strategies, get better audience attention, improve your conversion rate, and make your website reach the top of the search results page!
Conclusion
Analyzing anything is the best way to track progress and figure out the flaws. Once these problems are apparent and out in the open, it is always much easier to find solutions. As an SEO expert, it is my job to understand your website or business’s needs and advise you on the right ideas, answers, and options. Together, we can fix any cracks on your website to help you reach your SEO success!
This article was originally posted at Virtual Surge.
by shannon | Aug 30, 2020 | Baltimore SEO, Digital Marketing
What Is Dynamic Content Optimization?
If your mama always said, “you get what you pay for,” then you will understand that sometimes it’s not a great idea to hire a low-cost Washington D.C. SEO service. While some companies that specialize in healthcare SEO may tell you that they understand the latest in digital marketing trends, ask how they plan to use dynamic content optimization, and see what they say.
Today, we would like to teach you about this all-important strategy. We will discuss the different types of Dynamic Content Optimization and tell you why it can help you increase traffic to your website.
What is Dynamic Content Optimization?
Dynamic content optimization is the ability to adjust part of an ad or content in response to the person viewing it. It’s every marketing person’s dream.
Types of Dynamic Content Optimization
There are several different ways this strategy can be utilized. Here are some examples.
Geography
If your company owns 25 nursing home facilities in Baltimore and throughout the northeast, you can have your company’s add change based on where the user is located. This enables a potential client to immediately see that there is a location nearby, instead of having to search through a website to see if there is a facility in their area.
Product Interest
Surely you have seen dynamic content optimization campaigns throughout your own experiences surfing the web. Perhaps you have researched the best fall monitors for your aging parent, and you suddenly see ads for related products appear in your searches.
Demographics
Do most of your clients or customers follow a specific profile? With the help of a marketing strategist, you should be able to create a dynamic content optimization campaign that puts your company’s ad in front of the eyes of the correct demographic.
If you are trying to target older adults in Baltimore who may need physical therapy, dynamic content optimization may help you with this.
How does dynamic content optimization improve sales?
One of the most significant ways that dynamic content optimization can improve sales is that it allows marketing professionals to obtain valuable data on each campaign. This strategy can help marketers understand what type of message appeals to each demographic. They can even test for specific colors or font styles.
Besides this type of testing, dynamic content optimization creates a personalized experience for the customer. A person who was recently searching for ways to reduce back pain may immediately be drawn to an ad for a chiropractor serving clients in their area.
What other strategies can draw potential clients and customers to my website?
Although dynamic content optimization may be one part of your online marketing strategy, it certainly is not the only one. Talk with a strategist to understand other methods that may improve your ranking. Here are some to consider.
Make sure your website runs smoothly.
People leave slow websites. They also quickly click away from poorly designed pages that have broken internal and external links. Before you consider more complicated strategies like dynamic content optimization, make sure your basics are covered.
Publish helpful content.
When was the last time you added content to your website? If you can’t remember the last time, you aren’t utilizing one of the most straightforward strategies for improving your ranking. Publish well-written, original content with helpful information regarding your industry. For example, if you are in charge of a Washington, D.C. optometrist’s website, consider helping your potential customer by adding articles about how to pick eyeglasses based on the shape of your face or how to tell you whether or not you need to switch your contact lens brand.
Optimize for local searches.
Is your company global, or do you serve people in a specific targeted area? If you work in a targeted area, make sure your website content reflects this. If you rely on foot traffic, make sure you claim and update your Google business listing.
Optimize for voice searches.
There are a growing number of people who use voice searches to navigate the web. Make sure your website is optimized for this by using natural-sounding phrases in your content.
How do you develop a web-based marketing strategy for your company?
You wouldn’t fill your own teeth or cut your own hair. You would hire experts in the industry for those important jobs, right? You also need to hire an expert SEO and online marketing strategist to assist you with your company’s online presence. It’s too important of a job to be left to amateurs.
The staff of Virtual Surge would love to discuss strategy with you. Even though we work in the Washington, D.C. area, we are happy to provide a free online consultation for companies located all over the U.S. and world.
This article was originally posted at Virtual Surge.
