SEO Consulting

Shannon McCraw, SEO Consultant
443-840-8444

Shannon McCraw

Owner, Virtual Surge

Hello! I am Shannon, your SEO Consultant specializing in technical and organic search engine optimization services. These services include but are not limited to SEO consulting, site audits, site architecture, and penalty recovery. As an SEO consulting expert, I have worked with many small to mid-sized companies all over the country. Through my vast SEO experience, I have successfully increased the online visibility and sales of clients in all industries. I am proud to be part of a mastermind group with some of the world’s top SEO’s!

The Importance of SEO Optimization

All businesses are in an industry where competition is fierce and to stand out among the competition, your business must utilize professional SEO strategies. These strategies can only be successfully implemented by professional and qualified SEO specialists. The correct approach will help your business to obtain top rankings on the search engines to make them easy to locate by potential consumers when they search the internet. As a business owner or manager, you should have a large percentage of your attention directed towards optimizing your business website for Google and other search engines.

There are many aspects associated with search engine optimization and the list seems to expand with each passing day. If your business currently has no SEO strategy, you are already behind the competition. SEO involves a variety of strategies and expertise in the areas of click-through, on-page optimization, link-building, and conversion testing. These applications are directly applied for substantial performance on engines such as Google, Bing, and Yahoo! Even with the most up-to-date applications and knowledge, the tasks can be challenging because the rules and regulations are constantly changing. In other words, what worked last year may not work today, and failing to regard the regulations and guidelines could cause major penalties for your site.

A quality and professionally trained SEO consultant will have extensive knowledge of both Panda, Penguin, and other Google algorithms. This is a crucial part of the process as they work to finalize a structure for link-building strategies and social media strategies. These are only a few of the things that SEO consultants do for your business.

Understanding the Market

A professional SEO consultant must be capable of understanding the marketing goals of the client. There must be a unique understanding of the industry, business niche, competition and attributes of the brand. There is no one size fits all approach in SEO, as each business website carries its own unique set of circumstances and needs. Extensive research and analysis of keywords are crucial elements of the market concept. A skilled consultant will possess the necessary tools to exercise keyword discovery and targeting practices as they apply to the individual market. All these elements are approached with sensitive assessment given to elevated profitability, identification of perspective keyword targets with low competition and increased search occurrences with each changing month.

Some of the SEO Consultant services I provide include but are not limited to:

Keyword Research & Analysis
Comprehensive Website Auditing
Improved Google Rankings
Enhancement of User Experience
Identify and Resolve Technical Issues of SEO
Continuous Study of SEO Trends
Verify that the business website is SEO-friendly
Provide Quality SEO Advice

SEO Consultants are responsible for a category of job duties. In many cases, the application will depend greatly on the current state and needs of the business website. It is essential that the consultant is qualified to provide sound advice that will help the site to advance to the highest possible level in rankings.

Understanding Competitor Analysis

One of the most critical approaches of any lucrative SEO plan is competitive analysis. This refers to the approach that allows you to identify the competitors in your industry. Once they have been identified, the next step is to analyze their techniques to find out what weaknesses and strengths they have in relation to the product offered or service provided by your business. It is important that the SEO consultant is an expert in the competitive analysis application because it positions the business to successfully compete in their respective market.

It is impossible to compete in any industry without knowing who your competition is and what their strengths and weaknesses are in the business. I execute the proper strategy to properly identify the competition and prepare the business to not only compete but to defeat the competition.

As you have probably realized by now, the duties of an SEO consultant are infinite. This is due to the fact that there are consistent changes being made to the method in which search engines allow businesses to acquire ranking. Every aspect of SEO strategy is important, but not all of them will apply to every business website. Therefore, it is imperative to utilize the services of a professional SEO consultant like myself, to obtain quality results. Allow me to help you with your SEO strategy or competitor analysis. Contact me today! 443-840-8444