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Paid Online Advertising – A Beginner’s Guide
A Beginner's Guide For Online Ads Paid online advertising is also known by names such as Search Engine Marketing (SEM) or Pay Per Click (PPC) marketing. What they essentially describe is the concept of purchased traffic for the purpose of going through online...
Mobile Marketing Trends
Mobile marketing is massive already and is projected to surpass desktop Internet access in several developing countries. Therefore, every marketer needs to keep tabs on the opportunities of getting to their audiences via mobile devices and how to make their mobile...
Top 5 SEO Myths
Top 5 SEO Myths Properly done search engine optimization (SEO) will do a lot of things for you. It will get you to the first page of search engine results, it will create more exposure for your site and most importantly, it will bring good traffic. But to enjoy these...
Importance of Lead Generation In Business
Almost every business depends on proper marketing and lead generation techniques and strategies to create a customer base hence boost sales. Unlike marketing where one advertises products/services to both interested and uninterested people; lead generation involves...
Why Small Companies Need to Invest in SEO
Benefits Of SEO For Small Business The number one reason for the failure of small businesses is unfair competition from established brands. Customers tend to be trustful and loyal towards established brands making it difficult for startups to gain entry into the...
The Importance of Reputation Management
Virtual Surge - Your Top Reputation Managers - The Importance of Reputation Management Reputation management is the process of identifying what individual customers are feeling or saying about businesses and taking the right steps to ensure that this status is...
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