Website Optimization For Holiday Season
Holiday seasons are the ideal time for any business to gain a massive target audience and catapult sales. Now is when there’s ideally a spike in online traffic and purchases. That’s why it’s vital to prep your website for the holidays and capitalize on the heavy traffic, gain new customers, build your reputation, and increase your online visibility. One easy way to prepare your business for the peak festive seasons is by optimizing your website for the holidays. Here’s how you can do website optimization for holiday season.
Advertise Your Seasonal Products and Offers
The most basic way of priming your site for the festive season is by featuring seasonal products and offers on your home page. That goes a long way in capturing the attention of your potential clients and keeping them on your website. Ensure that you feature best-selling products and services to increase the chances of sales. You can look at stats from past holidays on products and services that sold well and feature such products to lure previous customers in. It’s also vital to feature any offers for these products or services.
Additionally, create product bundles and sell various products at a single package and price to further create awareness of the services you offer. Remember that each holiday season has its unique colors. These colors play a key role in capturing your audience’s attention. As you advertise your products, ensure that you integrate theme colors associated with the particular holiday. For instance, fall colors such as orange, yellow, brown, and green can be ideal for the Thanksgiving festive season. Later, you could switch to red, gold, and white for Christmas.
Plan Out Your Seasonal Content Strategy
Another way of optimizing your site for a holiday is by updating your content. The content present helps attract organic social media shares and natural backlinks to your website. It can also bring in website traffic and transform the site visitors into actual customers. If your website has engaging, easy-to-read, and relevant content, it’ll make your page have high authority and increase your website rank on organic search engine results pages. As you plan out your holiday season content strategy, make sure that you create content that caters to seasonal needs. You can:
- Research your competition’s marketing strategies and perform surveys on consumer needs. Your sales team can also help determine what’s selling and what’s not. Later, create content on the products amassing a lot of web traffic on the competition’s website and your website.
- Ensure that the content you create complements your products and services. Moreover, it should be customer-centered. A good and effective content creation strategy is generating content that brings solutions to most consumers’ problems. You want your audience to turn to your business whenever they face a challenge.
- It’s also wise to optimize the content by using keywords related to the holiday season. That will make your content rank high and increase your visibility on search engines. Eventually, there’ll be many people clicking on your website to view your content.
Create Your Social Media Marketing Strategy
Social media platforms are ideal avenues to sell your brand during the festive season. The platforms have very large traffic throughout, which you can leverage if you play your cards well. One way of increasing your website visibility is by linking it to your social media pages. That way, your social media followers can easily access your web page when they need what you’re offering.
Your social media campaign team, content developers, and content support team can come up with a campaign that employs a holistic approach for maximum impact and sales during a holiday season. The content developers are particularly crucial, as they’ll create the content that your social media visitors will engage with. Great social media content includes aspects like holiday-based keywords, trending hashtags, and relatable information. That way, you’ll easily improve your exposure on social media and draw traffic to your website.
Ensure That Your Website is Reliable and Consistent
A slow site is a major turn-off in the world today, where fast internet technology stands supreme. The slow-loading website is likely to put off website visitors, and you’ll lose out on potential clients. Therefore, it’s imperative to avoid any form of outage or delays on your website. Also, remember that most people conduct searches on their phones. For that reason, it’s best to ensure that your website is responsive on various devices, besides having a fast loading speed.
Here are some things to do to ensure that your site’s performance is consistent and reliable throughout the holiday season:
- Ensure that your website, social media, and customer support teams are available during the holiday season. It would help to have an efficient staffing routine to cater to any problems when they occur.
- Put in place an emergency plan for any unexpected website performance issues.
- It would be prudent to perform a load test for your website to test its ability to handle the high traffic it’s likely to experience during the holiday seasons.
- Avoid adding new features or functionality to your website until the holiday season is over, as that may affect functionality.
Contact the Digital Marketing Experts
The online visibility of your webpage during the holidays is vital to amass a huge audience and increase business. There’s so much to think about, from optimizing your site to creating content and anything in between. But that shouldn’t be a problem. You can always trust expert digital marketers who have substantive experience with internet marketing matters.
Virtual Surge is a full-service digital marketing agency that serves global businesses. Call us to inquire about our services.