by admin | May 8, 2018 | Reputation Management
Successful Businesses Experience Consistent Growth with Quality Online Reputation Management
Entrepreneurs and business owners spend years researching, developing and building their business. The time spent can never be regained, but the rewards are immeasurable. The effort and dedication that has gone into the development of any business are more than most could ever imagine.
Strategies are created to generate quality products or services, market to the appropriate audience and deliver within an acceptable timeframe. These are the basic ingredients to creating a solid business. Once the formula is mixed and the business is launched, what do you do to preserve the integrity and quality of your business? Most importantly, what do you do to protect the reputation of your brand? Are you aware that the success of any business relies heavily on the words and recommendations of previous or potential clients?
One of the most crucial elements of any business plan is the inclusion of protocol for successful management of your online business reputation. Sure, quality service and products should be enough. However, in today’s world of social media posts, Yelp reviews and content sharing options there must be a solid plan put in place to protect your reputation.
You don’t want what took you years to build to be tarnished with just the stroke of a keyboard. Online reputation management should be at the top of your business success plan. If it isn’t, here are a few motivational factors to get you going.
Potential customers and business associates conduct online research before conducting business with companies
Years ago, the best way to find out something about a prospective service or product provider was to give them a call and schedule an appointment. A visit to the brand or service provider would provide a little insight on their quality of service. The end result would be to trust your instincts, verify their validity and move forward with their service provisions.
Today, advancements in technology make it easier and more convenient to verify that a company is credible. Online reviews and social media posts make it easy to read about the service and products offered by a company. This information is easily accessed by the public and mostly used by potential clients or business partners to determine if they will utilize the services of the company. A negative online reputation can destroy a business that took years to build and even longer to grow. The damage can sometimes be prepared but it takes a unique approach and a proven strategy to begin the process.
HR and hiring companies are conducting online research before hiring contractors
As a business owner, it is essential to streamline a consistent flow of clients. Recruiting contracts or potential jobs becomes challenging if the business has a negative online reputation. Almost three-quarters of all companies Google search contractors before entering into a business agreement with them. They rely on the returned results to get a clear perspective of what type of image the company portrays. One negative review or misunderstanding can destroy the chances of businesses acquiring a new contract. There have been numerous accounts where a business was denied due to information posted on social media or Google reviews.
The screening process is consistent, and you are constantly at risk of being negatively represented
There is no gray area or statute of limitations on when the online research of businesses will stop. Each day that you are in business, you are at risk of being searched. The intentions are usually good. However, the results are not always the same. Consumers seek information about products before they purchase. They research to find out how dependable the business is for quality and delivery of products. Many purchases are made or refused based on reviews of other people.
Potential clients want to feel that they can trust the product, service and provider. Timely delivery, product as described, and quality service lead the internet in reviews. While the efforts may be present to ensure that your business always delivers quality, some things are beyond your control. A customer may have encountered an employee that couldn’t correct an error or address another concern immediately. Instead of allowing an efficient amount of time to correct the error, the customer posts negative reviews on every social media site possible. Just like wildfires, the negative association of your business begins to spread to every search engine and social media platform in existence.
We live in a digital world where the internet is our number one resource for home management, everyday life, business management and more. Major life decisions are made based on information provided on the web. Effective management of your online reputation can ensure that potential clients and business partners are not shocked at the information they find about your brand online.
This article was originally posted on VirtualSurge.com
Photo Copyright: convisum / 123RF Stock Photo
by admin | Aug 11, 2015 | Reputation Management, Uncategorized
Virtual Surge – Your Top Reputation Managers – The Importance of Reputation Management
Reputation management is the process of identifying what individual customers are feeling or saying about businesses and taking the right steps to ensure that this status is monitored on regular basis. Online reputation is one of the greatest tools that are being used by many businesses to create a good first impression to potential customers. Having a positive online reputation is the key to increased sales, increased brand awareness, good press and more business customers or clients.
At Virtual Surge, Baltimore SEO, we recognize that companies and businesses need a well managed online reputation to be able to meet their blueprint goals and objectives. We have accrued necessary experience in reputation management and through our proactive strategies; we aid businesses to build strong online assets as well as suppressing negative hearsay and relegate detrimental results to invisible levels.
How do we achieve this?
We use coordinated programs to devise techniques and strategies that track any mention of your name, brand or business and respond to the results, by promoting you brand, name or business by use of positive content. This in turn suppresses any negative contented propagated in the online platforms about your enterprise.
Excellent reputation aids in maintaining good customer relations. Through our latest business reputation management tools, we assist your enterprises to create good customer relations by enabling you to receive alerts when a comment is made about your business. We provide a step by step guideline on how to handle the negative feedback on your company so as to maintain that healthy relationship with prospective clients and also real customers.
Virtual Surge also works closely with you in efforts to manage your social media presence. We build vital insights that improve your brand image and keep you relevant.
Is Search engine optimization necessary in reputation management?
Virtual surge understands that reputation management and SEO are inseparable. Being a provider of both, we understand that even if you create a good reputation, without an audience it’s futile. Optimizing you business site content so that It is highly ranked will enable more audience recognition and applause your highly reputable company or brand.
Strategies employed by Virtual Surge to elevate online reputation
· Existing content promotion
· Social profile building
· Online personal relation activities and
· Involvement in online blogs.
If you have a dire need to suppress the prevalent negative feedback and steadily improve your brand name, trust in Virtual Surge to manage your reputation management. By use of our tested and proven strategies, we will create an excellent reputation for your business that will foster increased growth. You can argue that you have a good reputation, but to manage this reputation calls for professionals such as Virtual Surge, your Baltimore SEO agency.
by admin | Jul 22, 2015 | Reputation Management, Uncategorized
The Importance of Online Brand Reputation
Managing your online brand image is one of the most overlooked and most necessary parts of any business. What does managing your online brand reputation consist of? It’s gauging the public’s currently existing perception of your company, your product, your organization, and its purposefully directing mass perception of your brand via demographic analysis, a strong brand voice, and a clearly formulated mission statement. This isn’t something that comes naturally to most people. It takes the cumulative years of numerous individuals who have spent their lives in service to the public in order to competently gather and correctly analyze the sheer volume of data that will eventually yield the information that you’re looking for to better market your brand to the waiting public. What are a few things to look for in a company that’s offering to manage your online brand image?
Be sure they understand your vision.
Make certain that the company you choose to contract with fully understands the clear and concise vision that you have for your brand. Before you reach out to any marketing company, be sure that you’ve spent some time clarifying the online brand reputation that you’re striving for yourself.
They need to know your audience.
Obviously, demographics have been a factor in successful marketing for as long as advertising has existed. But with the advent of the Internet, niche marketing has taken on a new level of importance. Due to the data gathering tools available to marketing professionals, a competent company can isolate particular characteristics about your target demographic and zero in on a very specific – and sometimes untouched – corner of the marketplace that you can successfully exploit.
They should speak with your voice.
This goes hand in hand with understanding your brand vision. The company with which you finally contract should be able to successfully represent you to your potential clientele by speaking with your own voice. After copious demographic analyses, that voice can be crafted to meet the needs and the desires of your target consumer audience. Again, before a company can accurately manifest your brand vision, you need to spend some time deciding what exactly that constitutes. Is your brand voice hip and indifferent? Is it fun and carefree? Is it enthusiastic and warm? These are all things to consider prior to reaching out to any marketing company. The stronger your personal vision is for your particular brand, the more successfully a marketing company will be able to present it to the public.
