What is an SEO Analysis
If you own a business online and have never heard of SEO analysis, then you are missing a lot of SEO opportunities! SEO analysis is an essential undertaking to monitor and identify your website’s potential growth and improvement areas. Naturally, it is one of the most important aspects of reaching your SEO goals and a sure way for your website to rank higher on search engine results.
As someone who has been in the SEO industry for a long time, I’ve seen considerable evidence, in my clients and various case studies, how it helped uncover strategies that increase a site’s ranking and expand its reach and acquire more traffic.
If you wish to educate yourself about this concept, its importance, and where you can get this service, keep on reading!
What is SEO Analysis?
SEO analysis is an in-depth review of a website’s structure, code, off-site authority, and content. It is a tool that allows business owners to determine how they can improve their website’s ranking on a search engine’s results.
Through this in-depth analysis, you can discover the faulty parts and aspects of your SEO strategy. You can also see obstacles and problems that are stopping you from reaching your SEO goals. This analysis is utilized by an SEO expert to figure out solutions to combat these problems. By pinpointing the issues and resolving them individually, a website’s rank will improve faster.
What does SEO Analysis involve?
Basically, during an analysis, an SEO expert like me will go through your website’s insights. These insights will include your SEO strategy, website audience, interactions, engagement, conversion rates, and other detailed information about your site.
After reviewing the information from the analysis thoroughly, the SEO expert will sit down with you and appropriately talk about the kind of audience you are attracting, what their behaviors are while on your site, and what factors are hindering your site from ranking well. Then, he or she will make suggestions and recommendations to remedy the problems.
For example, let’s say that you own a food blog. You used keywords with high monthly search volumes, produced high-quality content, had an SEO-optimized domain name, and had a secure mobile-friendly website. But despite these, you are not getting enough quality traffic.
To diagnose the problem, the SEO expert will do SEO analysis. Let’s assume that the low traffic problem is due to the wrong choice of keywords. Now that the problem was identified, the SEO expert will implement a new keyword strategy, which may involve writing more content relevant to the new keywords.
Why is an SEO Analysis necessary for a business?
When a website’s traffic hits a plateau or starts to decline, it is best to look deeper into the issue to identify the problems. An SEO analysis will do just that. This in-depth review will help you diagnose the problem and take the appropriate measures to fix it. Once you do this, your ranking on the search engine results will significantly improve.
For a small business website, an SEO analysis can be done every six months. If a website adds a lot of content every month, it is wise to do SEO analysis every quarter. Updating your SEO strategy ensures that you are solving existing technical, on-page, or off-site problems.
Why businesses forego SEO Analysis
Despite the many SEO analysis tools available on the internet, it usually takes the backseat in a business owner’s priorities. The reason? Reviewing a mound of site data is overwhelming for a business owner already inundated with urgent tasks. Without the time and proper training, the business owner usually saves the data in a folder that will never see the day’s light.
The only time he or she remembers to retrieve the data again is when his or her website is not giving enough leads and sales are going down.
If your business is essential to you, do not wait for this scenario to happen. Schedule and follow-through with the analysis to make sure you will continue to reap the benefits of a well-optimized website.
The Solution
If you need someone to do SEO analysis for your website, I am here to help you. With my years of experience, I can review your website’s performance to pinpoint issues to improve your ranking and outperform your competitors. I will help you upgrade and fix your SEO strategies, get better audience attention, improve your conversion rate, and make your website reach the top of the search results page!
Conclusion
Analyzing anything is the best way to track progress and figure out the flaws. Once these problems are apparent and out in the open, it is always much easier to find solutions. As an SEO expert, it is my job to understand your website or business’s needs and advise you on the right ideas, answers, and options. Together, we can fix any cracks on your website to help you reach your SEO success!
This article was originally posted at Virtual Surge.