Trending SEO Approach for 2022

You know that SEO is a vital tool to achieving online visibility for your brand. But did you know that search engines keep tweaking their AI search algorithms, thereby evolving SEO best practices and trends? Each new update tends to transform the whole SEO landscape. Currently, SEO is gradually transitioning from traditional keyword stuffing to incorporating search intent. To stay on top of SERPs, businesses, brands, SEO technicians, and organizations must adopt the new trends in SEO to appeal to Google. While it’s much harder to rank high on search engines’ first pages, adopting the upcoming trends could make it possible. Here are some of the top search engine optimization trends of 2022 that your SEO team should keep an eye on.

Multitask United Model, or MUM

MUM is a natural language processing artificial intelligence model that Google will adopt to serve and interpret search engine users’ requirements. It will be an upgrade of the current Bidirectional Encoder Representations from Transformers (BERT) voice assistant model, having a much stronger emphasis on authority signals. Notably, it will employ an answer-centric approach to content. Here, the Multitask United Model will understand the user’s context, feelings, and intent before providing relevant answers to search questions.

MUM can multitask, whereby it analyzes videos, images, and text from 75 different languages and answers complex search questions. That feature will enable users to pose a single question during a voice search and get the relevant answer. The model won’t have to rely on the right keywords as its functionality revolves around user intent. With MUM coming up soon, consider optimizing your website for voice search.

Language Model for Dialogue Applications or LaMDA

LaMDA is a machine-learning model built on Transformer, which is Google’s own neural network architecture. It’s an AI model purposely built for dialogue, and it can read multiple words such as in a sentence or a paragraph. LaMDA uses conversations to find website pages and rank them after a search. Through its AI capabilities, it can pay attention to how these words relate to one another and then predict which words it thinks will be next. It’s also trained on dialogue, a feature that allows users to have conversations with Google during searches. Overall, it’s designed to provide results based on the information users feed it. It’s imperative to optimize your website for voice searches to capitalize on this SEO feature.

Shopping Graphs

Shopping Graphs is a recently announced model by Google after it started paying more focus and attention to improving its capabilities for online shopping. It’s a dynamic, artificial intelligence-enhanced model that is programmed to understand a constantly changing set of sellers, reviews, and product information. It also acquires the data from retailers and brands directly and can determine how all these attributes connect and relate to each other. Shopping Graphs works in real-time, allowing people and users to discover and shop for products that are available at that particular moment they’re shopping. If your brand sells goods online, it’s about time to update your product descriptions.

Passage Ranking

Passage Ranking is a new and trending SEO feature that’s likely to take the online world by storm in 2022. Also referred to as passage indexing, it allows businesses to rank for a specific paragraph or passage rather than the entire web page. Passage Ranking is a good strategy for brands looking to have their pages rank up on top searches. Google has tweaked its algorithm to look at stronger signals about a page, such as the titles and headings. That way, it understands which results are more relevant to the search question. Therefore, it’s imperative to keep your on-page optimization up to date.

Suggested Clips

It’s another top feature for parties that use video marketing as part of their SEO strategy for traffic generation and leads acquisition. Recent changes by Google through introducing two video structured data types: clip markup and seek markup, have boosted video marketing for SEO. The feature allows you to automatically build key moments in your website or YouTube videos and include timestamps and titles on video excerpts. Incorporating these changing video trends into your internet marketing strategy can help your videos rank for competitive terms.

Core Web Vitals

The Core Web Vitals is a set of inbuilt metrics that measures a page’s load speed from a user experiences perspective, capturing the aspects of loading speed, how interactive the website is, and the visual stability of a website. Currently, it is one of the top trending website ranking factors for businesses running web pages.

There are three Core Web Vitals to keep an eye out for. They include:

• Largest Contentful Paint (LCP) that measures the loading performance of a page. Google prefers websites having an LCP under 2.5 seconds once a web page starts loading. If your page speed loads between 2.5 to 4 seconds, it needs improvement. And if it loads beyond 4 seconds, Google may rank it low on SERPs.
• First Input Delay (FID) that measures interactivity. The recommended FID by Google is 100 milliseconds. A website with less than 100 milliseconds is Google’s friend, the one with an FID between 100 to 300 milliseconds needs improvement, while sites with an FID above 300 milliseconds are likely to have a low rank.
• Cumulative Layout Shift (CLS) measuring the visual stability of a website. Currently, Google recommends a score of below 0.1 seconds. Sites with a score of 0.1 to 0.25 seconds need improvement, while those with a score above 0.25 could have a poor rank.

Combined with mobile-friendliness, HTTPS protocols, and the lack of page advertisements or interstitials, Google’s algorithm will rank your website’s user experience high. It’s clear that user experience is at the top of Google’s ranking algorithm. If you haven’t already made your website user-friendly, it’s time to do it to meet the recommended Core Web Vital Scores and stay on top of the game.

Final Thoughts

There’s a need for evolution and timely adoption of the above upcoming and already launched strategies for your business to succeed in the current internet space. These measures can help set your website apart and make it unique from those of your competitors. However, incorporating such trends could be a hill climb if you aren’t an SEO specialist. Worry not since Virtual Surge has got your back. We offer a wide range of web-based services, including search engine optimization and auditing. Feel free to contact us to find out what we have in store for you.